“Change is inevitable. Growth is optional.”
- John C. Maxwell
When I started this venture, I accepted that whatever I thought it was at that point, it would and should evolve over time.
Regular readers will have heard me talk about growth coming from discomfort and that’s definitely been true for me. Entrepreneurship can be a lonely path and that’s why I want to take the time to thank you, as although ours is primarily a one-way relationship, I feel connected.
This community has created moments of magic for me:
The unexpected emails saying how a particular article had really resonated.
The meeting where someone told me they were a regular reader.
And of course there’s also the fact that my first clients came from my subscribers.
Signals in the noise that allow me to feel a sense of companionship on the entrepreneurial path.
In keeping with that spirit I always want this group to hear first about changes.
In terms of the Prime Performance Labs brand here’s what’s happening:
Who: We’ve listened and we’re really dialling in on those of you operating in high pressure environments. Those who need to show up at your best when it matters most.
What: The commitment that if you work with us, we can ensure you perform at your best + optimize your life, thanks to our unique integrated approach that sees the whole you, not a series of disconnected parts.
How: You get a team behind you, not just a single traditional coach - specialists in your mental ‘software’ and physiological ‘hardware’ working in unison. Expert knowledge. Real world application.
Why: Solutions aren’t sustainable if they happen in silos. If your ‘hardware’ isn’t dialled in, your ‘software’ won’t work at its best - think about what a few nights of bad sleep does to your energy levels and your mental clarity… need I say more?
What that means for you:
Prime Performance Newsletter - We’re moving back to 1 newsletter a week, that I’ll send out on a Sunday. Expect my reflections on leadership and growth + links to the best content I’ve researched that will deliver on that promise of helping you perform at your best + optimize your life.
PPL Website - Redesigned to reflect the fact that we’ve got so much more clarity on the value proposition and we’re expanding our services. I’m sharing this simply because I’d value you spreading the word and sharing what we can do.
Prime Performance Program - Those of you who read Sunday’s Prime Perspective will know how we’ve delivered results and developed key learnings. I’m sharing this because as when we first launched, I want to make a special offer only open to those of you who’ve been on the journey with me:
If you sign up for the Program you’ll get a special subscriber-only rate + additional benefits.
If you refer a friend or your leadership team, you’ll unlock a series of benefits, ranging up to a complimentary seat on the Program.
This is a unique one-time offer, so drop me a line on [email protected] and we can explore how we can best support you.
And that’s not all… I’m incredibly excited about this next part:
Coming in 2026 will be our first corporate retreats, starting with the (NEVER) RETREAT, which is in partnership with The Sixth House, The Home of High Performance. The PPL team will be working with an ex-special forces team headed up by Kevin O’Connor, a former Team Leader in the Special Reconnaissance Regiment. Expect transformative experiences that build adaptive mindsets, resilience, strategic thinking and elite team performance under pressure.
Directly relating to the above, Kevin and I have struck up a firm friendship and under the PPL banner we’re going to be staging talks, workshops and retreats based on forging a special forces mindset for corporate world reality.
Again, if you want to be first in the line to experience any of this drop me a line directly at [email protected]. Trust me, given Kevin’s background and my ability to translate what he’s learnt into practical insights and techniques, you won’t want to miss this.
One final thing. To date I’ve always replied to anyone from this community who messages me and I intend to maintain that vow, so please know you can always reach out.
This newsletter will always stay free as I believe in the power of sharing. My only request is that by way of reciprocity you consider sharing what we’re doing with those in your circle who could benefit from working with us.
We are stronger together.
Jason.
Jason Leavy
Founder, Prime Performance Labs
The Prime Performance Program
The world's first integrated performance team
Executive coach to elevate your leadership
Neuroscientist to optimize your lifestyle
No false fixes. Real results.
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