- The Prime Movement
- Posts
- They're Drowning While We Watch: How We Must Act Now To Help Tomorrow's Men
They're Drowning While We Watch: How We Must Act Now To Help Tomorrow's Men
Plus: 1 minute of wisdom from a sports legend and 3 minutes on how to cope with regret.
Your 6-minute investment to get 1% better at life each week
Hi, I’m Jason. If you are a midlife man in a leadership role, I’ve created The Prime Movement for you. It’s a community for those of us who believe in the power of progress - in leadership and in life. Dare to know. Dare to grow.
WHAT’S COMING UP:
Prime Performance: This Week’s Best News, Views & Life-Hacks
The Prime Perspective: They’re Drowning While We Watch: How We Must Act Now To Help Tomorrow’s Men
Lessons from the Trenches: The Dangers of the ‘Megaphone Effect’... and how to fix it
Be a Prime Mover: 1 Quote to Spark Change
PRIME PERFORMANCE: THIS WEEK’S BEST NEWS, VIEWS & LIFE-HACKS
A close friend in Dubai had the opportunity to interview renowned author Daniel Pink recently and shared this powerful clip containing his advice on how to cope with regret. It's something that all of you need to hear, so make the time for this - I promise you won’t regret it!
Former England rugby star Jonny Wilkinson is rightly a role model for many midlife men, and this beautiful speech proves why. I’ve long held the belief that the quality he talks about is a super-power - listen to his words and you’ll understand why.
Last week in London I heard Cass Sunstein (co-author of ‘Nudge’ and former Obama advisor) reveal that his latest research shows that 2 key factors that make our chances of success “skyrocket”. The second one was the one that really gave me pause for reflection - so the next morning I wrote a Linkedin post on it. It contains one question I think every midlife man needs to ask himself.
THE PRIME PERSPECTIVE: MIDLIFE MEDITATIONS ON LEADERSHIP AND GROWTH
They're Drowning While We Watch: How We Must Act Now To Help Tomorrow's Men

The Prime Movement was founded on a simple truth: reaching your prime isn't just about personal optimization. While that's important, it's about the network effect - when we're at our best, we create positive ripples that impact everyone around us - our teams, our partners, our children. And crucially, the next generation of men, as they need positive role models more than ever.
This was front of mind for me when I sat down to write this latest Prime Perspective, as it was triggered by a newspaper article that informed me Andrew Tate, the toxic influencer, is viewed positively by almost half of young men. That for me was a call to action… for all of us.
Your 2025 transformation starts now.
Join the TPM Program waitlist and turn intention into impact.
LESSONS FROM THE TRENCHES: REAL LIFE LEADERSHIP CHALLENGES
Every week, I'll share real challenges from TPM community members and coaching experiences, offering practical solutions you can apply to your own journey.
CHALLENGE
I'm a founder and I pride myself on creating an open environment where people can challenge my ideas and contribute to our growth, so I constantly tell the team I want their input and that no idea is a bad idea. But people seem hesitant to speak up in meetings, and when they do, they look to me for validation after every comment. Despite my best intentions, it feels like we're not getting the robust dialogue I'm aiming for - how do I get my team to be more proactive as I genuinely don’t want this all to be about me?
MY TAKE
Here's a reality many founders and senior leaders miss: no matter how many times you say "my door is always open" or "challenge my thinking," your words carry the weight of authority. Every casual suggestion, every thinking-out-loud moment, every "what if" scenario you float - they're possibly all received as directives due to the power dynamics of your roles.
BE A PRIME MOVER: 1 QUOTE TO SPARK CHANGE
“No man can live happily who regards himself alone; who turns everything to his own advantage. You must live for others if you wish to live for yourself.”
MY TAKE
Two thousand years on, these words cut through the modern obsession with self-optimization. While I’m a big believer in personal development it’s important for me to state that true fulfillment isn't found in endless self-focus.
If you enjoyed this, please consider forwarding it to a friend. We are stronger together.
If this was forwarded to you, you can subscribe here.
Your thoughts are the fuel that keeps us moving forward, so message me at [email protected]