How To Lead in 2025

Plus: The Most Powerful Email You’ll Ever Read & A Personal Note on Purpose

Your 6-minute investment to get 1% better at life each week

Hi, I’m Jason. If you are in a leadership role, I’ve created The Prime Movement for you. It’s for those of us who believe in the power of progress - in leadership and in life. Dare to know. Dare to grow.

WHAT’S COMING UP:

PRIME PERFORMANCE: THIS WEEK’S BEST NEWS, VIEWS & LIFE-HACKS

When Tim Ferriss says this is some of the best advice you’ll ever receive, believe him. So much wisdom distilled into just 343 words. My favourite extract? “Accept that quality long-term results require quality long-term focus. No emotion. No drama. No beating yourself up over small bumps in the road. Learn to enjoy and appreciate the process.”

Neurosicentist Samira Cutts explodes some myths about your cognitive health (spoiler alert: those brain training apps you’ve been playing ain’t cutting it!) and what you need to be doing instead. For more knowledge bombs like this give her Instagram account a follow.

It’s no coincidence that so many New Year Resolutions involve changing your eating habits, so surely not better time than to listen to this 27-minute podcast from leading health advocate Dr Peter Attia. Full of practical insights on how to choose the right diet for your needs.

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THE PRIME PERSPECTIVE: MIDLIFE MEDITATIONS ON LEADERSHIP AND GROWTH

A Personal Note on Purpose

A confession: When I started The Prime Movement, I thought I was building a platform to help midlife men navigate their unique challenges. But sometimes the most profound insights come from being willing to challenge your own assumptions.

Fairly early on in the process I started experiencing some internal friction, as ‘midlife men’ is a broad demographic and I frequently found myself referring instead to executives and entrepreneurs, as the reality was that leaders were the audience I was really writing for, rather than all midlife men. 

And then as Dr Brendon and I spent time developing the TPM Program, a deeper truth emerged. We felt we were uncovering something far more fundamental about what it means to be an effective leader in today's world.

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The TPM Program - Building Better Leaders.

LESSONS FROM THE TRENCHES: REAL LIFE LEADERSHIP CHALLENGES

Every week, I'll share real challenges from TPM community members and coaching experiences, offering practical solutions you can apply to your own journey.

CHALLENGE
I'm a CTO at a tech company in Dubai and I've noticed my leadership has fallen into autopilot lately. Team engagement is down and I can sense I'm not bringing the energy they need. I want to reset for 2025 but I'm concerned about coming across as inauthentic - like I've just read the latest leadership bestseller and am trying out buzzwords. How do I genuinely reconnect with my team?

MY GUIDANCE
I've seen this scenario play out many times. Just to reassure you, the desire to reinvigorate your leadership approach while maintaining authenticity is actually a sign of emotional intelligence - you recognize both the need for change and the importance of staying true to yourself.

The key lies in what is referred to in coaching terms as ‘collaborative contracting’ - essentially creating a shared vision and agreement for the future. 

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BE A PRIME MOVER: 1 QUOTE TO SPARK CHANGE

Whatever you think you can do or believe you can do, begin it. Action has magic, grace and power in it.”​

Johann Wolfgang von Goethe
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